ABOUT

Nice to meet you

Hello, I’m Eleen Craig, founder of Gal & Fellow – a design studio located in Farnham, Surrey. I create brand identities and websites for start-ups and small- to medium-sized businesses. I also love working with individuals, designing custom-made stationery for events and landmark occasions.

I’ve been working in the design industry for more than a decade. After completing my honours degree at the University of Pretoria in South Africa, I packed my bags, came to London, and began working as a graphic designer and art director. After having my first daughter, I established Gal & Fellow in 2013, taking on some wonderfully rewarding projects, building a solid client base, and making plenty of good friends along the way.

I now run my studio from my home in the beautiful Surrey Hills, and am delighted to work with clients both locally and further afield.

If you think we’d be a good match, please do get in touch. I’d love to hear all about your exciting plans!

Services

BRANDING

Brand Strategy
Identity & Logo Design
Rebranding
Brand Guidelines

DIGITAL

Web Design
Wordpress Development
Email & Social Media
Media Kits

PRINT

Business Stationery
Marketing Collateral
Photography
Illustration
Wedding Stationery

Approach

I believe the relationship between a designer and a client is the key to creating brilliant work. Time and again, I have found that working closely with clients who are fully part of the creative process leads to better results. I will therefore spend time getting to know your business, helping you articulate your vision, and transforming it into a clear visual narrative that tells the unique story of your brand.

The Branding Process

FROM START TO FINISH

First, we talk

With the aim of building effective long-term relationships, I start each project with a conversation. I want to get to know you and your business, and understanding your brand and your specific requirements is key to creating great work that has the right impact.

Then, I explore & think

I’ll dissect your brand, get to know your target audience and what the competitive landscape looks like, and help you decide where your brand needs to be positioned within that market.

Next, plotting a strategy

This will include the pillars of your brand;  your big idea and mission; your values; your vision; your positioning and personality; and your voice and tone. Ultimately, defining your brand promise.

Now, it's time to create

Using what we have learned, it’s off to the drawing board to create your brand identity. This is the overall look and feel of your brand – the visual assets that express the brand we have defined.

And then, we connect

Finally, we build your brand presence. We roll out your brand through various channels, be they business cards, stationery, flyers, letter heads, websites, posters or whatever else you need to communicate your brand vision.

Wedding Stationery

I adore working with couples to create custom stationery for their big days. I approach each project with a fresh set of eyes and work closely with couples to tell their unique stories. However, I only work with a limited number of clients each year. If you would like to know a little more about my bespoke stationery design service, please get in touch.

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