CAUGHT THE LIGHT

Caugth the Light Brand Identity by Gal & Fellow

CAUGHT THE LIGHT

Brand Identity & Website Design

Chloé Browne’s photography is light, airy and divinely beautiful. She has worked with many clients over the years, here in the UK and abroad, and have gathered a following of fiercely loyal fans. I was so honoured when she asked me work on a new brand identity for Caught the Light. We worked very closely together to capture her vision. Many colour swatches, gold embossing, blotches of watercolour and late nights later her new brand was ready to launch. We kept it clean, light and of course added a touch of gold.

The logo and branding was also rolled out to create a new website which would showcase her work and incorporate her very popular blog. We tried to keep the new identity subtle as not to distract from her photographs. We gold foiled the logo onto gorgeous thick stock for her business cards creating five different backgrounds, each featuring one of her favourite photographs from over the years. Finally we put together a selection of gold flecked tissue paper, silver ribbons and gold foiled stickers to complete the final packages she sends off to her clients.

Caught the Light brand identity by Gal & Fellow Packaging Design
Caught the Light Brand Identity by Gal & Fellow Business Card Design
Caught the Light brand identity by Gal & Fellow packaging
Caught the Light Brand Identity by Gal & Fellow Thank you cards

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