Google Apps

Gal & Fellow Google Apps Launch Branding Promotion Campaign
Gal & Fellow Google Apps Launch Branding Promotion Campaign
When NI made the decision to introduce Google Apps for staff to help manage workflow, we were tasked with creating a campaign to build awareness of the benefits and generate support for the new system. The concept we devised was based around the playful idea that, by helping staff to do their jobs better, Google Apps offered super powers. Phase one was teasers placed around the building suggesting “you are about to get super”, followed shortly afterwards by screen backgrounds, banners, posters and lift-door murals showing NI staff in Superman-style poses, and revealing that Google Apps was on its way.
Gal & Fellow Google Apps Launch Branding Promotion Campaign
Gal & Fellow Google Apps Launch Branding Promotion Campaign
Gal & Fellow Google Apps Launch Branding Promotion Campaign

CREATIVE DIRECTOR: Martin Pierson   CONCEPT: Eleen Craig, Simon Davenport & David Hutchinson   ART DIRECTION & ILLUSTRATION: Eleen Craig   COPY WRITING: Simon Davenport   PHOTOGRAPHY: David Marshall

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