When NI made the decision to introduce Google Apps for staff to help manage workflow, we were tasked with creating a campaign to build awareness of the benefits and generate support for the new system. The concept we devised was based around the playful idea that, by helping staff to do their jobs better, Google Apps offered super powers. Phase one was teasers placed around the building suggesting “you are about to get super”, followed shortly afterwards by screen backgrounds, banners, posters and lift-door murals showing NI staff in Superman-style poses, and revealing that Google Apps was on its way.
CREATIVE DIRECTOR: Martin Pierson CONCEPT: Eleen Craig, Simon Davenport & David Hutchinson ART DIRECTION & ILLUSTRATION: Eleen Craig COPY WRITING: Simon Davenport PHOTOGRAPHY: David Marshall