Saffa Soul Food

Gal and Fellow Saffa Soul Food Truck Logo Branding Design Identity

SAFFA SOUL FOOD

Logo & Brand Identity

Vetkoek is a traditional South African delicacy. The word itself translates as “Fatcake”, which doesn’t sound very appetising, but is the most heavenly thing you’ll ever eat! It’s made from bread dough that is deep fried – soft and warm on the inside, crispy on the outside.

I was approached by the founders of Saffa Soul Food to create a logo for their new UK-based food truck. They would be touring the country selling Vetkoek at festivals and events, with the aim to later open a chain of shops.

As a child growing up in South Africa, I adored this indulgent treat, so I was very excited to be a part of the project. South African cuisine is often overlooked. I am proud to have played a small part in helping to bring its delights to the masses. Keep your eye out for the Saffa Soul Food truck at an event near you!

Gal and Fellow Saffa Soul Food Truck Logo Branding Design Identity
Gal and Fellow Saffa Soul Food Truck Logo Branding Design Identity
Gal and Fellow Saffa Soul Food Truck Logo Branding Design Identity
Gal and Fellow Saffa Soul Food Truck Logo Branding Design Identity
Gal and Fellow Saffa Soul Food Truck Logo Branding Design Identity
Gal and Fellow Saffa Soul Food Truck Logo Branding Design Identity
Gal and Fellow Saffa Soul Food Truck Logo Branding Design Identity

© Images curtesy of  Saffa Soul Food

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