The White Company New York Launch

THE WHITE COMPANY

Illustration and animation for US store launch

The White Company opened their first US store in New York on 155 Fifth Avenue in June. I was asked to illustrate a postcard which was to be sent out to promote the launch of the store. I used the original illustration and further developed it to create an animation to show the store over a period of 24 hours, with Manhattan bustling all around it. This was published on all their social media sites to generate extra publicity for their international expansion.

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