The White Company New York Launch


Illustration and animation for US store launch

The White Company opened their first US store in New York on 155 Fifth Avenue in June. I was asked to illustrate a postcard which was to be sent out to promote the launch of the store. I used the original illustration and further developed it to create an animation to show the store over a period of 24 hours, with Manhattan bustling all around it. This was published on all their social media sites to generate extra publicity for their international expansion.

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