Indigo Edge is an insight and strategy consultancy founded by Amy Sweeting. Built on the idea that deep human understanding is what helps brands thrive. Their vision is to co-create a flourishing culture founded on human connection and this became the starting point for the brand strategy we developed together.

The brand is shaped around five core values: curiosity about people, culture and ideas; warmth, expressed through friendly, human partnership; depth of experience, engagement and thinking; wisdom, balancing felt sense alongside intellect; and integrity, with inner alignment as a guiding principle throughout the work.

Using this as our foundation, we developed a complete brand strategy and market position for Indigo Edge, along with a custom designed and built website to bring the identity to life.