Milk Moms is a mother’s breastfeeding support group. They help new mums with advice and close contact support through the early stages of breastfeeding and beyond. The group has become hugely popular over the last few years, and they recognised the need to create a brand that is easily recognisable and can be used to further promote the work they do. As part of the brand they also required goody bags containing information packs and contact details which they could give to new moms in hospitals.