Caught the Light
Brand Positioning ⬤ Brand Identity ⬤ Illustration ⬤ Packaging ⬤ Marketing Collateral ⬤ Website Design ⬤ Digital Look Book Design ⬤
Chloé Browne’s photography is light, airy and divinely beautiful. She has worked with many clients over the years, here in the UK and abroad, and have gathered a following of fiercely loyal fans. We were asked to create a new brand identity for Caught the Light. We worked very closely to capture her vision. We kept it clean, light and of course added a touch of gold.
Alongside the logo and branding we created a new website which would showcase her work and incorporate her very popular blog. We tried to keep the new identity subtle as not to distract from her photographs. A gold foiled logo gorgeous thick stock was used for her business cards creating five different backgrounds, each featuring one of her favourite photographs from over the years. Finally we put together a selection of gold flecked tissue paper, silver ribbons and gold foiled stickers to complete the final packages she sends off to her clients.
