The Fox Pub
Lower Bourne
⬤ Brand Positioning ⬤ Brand Identity ⬤ Illustration ⬤ Marketing Collateral ⬤ Promotional Campaigns ⬤
The Fox Pub in Farnham has been a community hub for years, and was bought by the Marshall Eaton group in late 2016. They set about rejuvenating it, transforming it into a wonderful, family-friendly village pub. The company approached G&F to work with them on its all-important rebranding. They were after something warm, welcoming and non-fussy…a brand that could work well across promotions and other marketing material, but not feel too corporate.
We settled on the design you can see here, and then used this as the foundation for a string of other branded elements, including posters, vouchers, flyers, and children’s menus. For the latter, we created a fun illustration of the Lower Bourne area, dotted with fox cubs doing various activities such as riding bikes and jumping on trampolines.
