To mark the launch of The White Company's first US store in New York, we created a series of bespoke illustrations alongside an animation that traces the brand's journey across the Atlantic. A pigeon flying from London to New York became the central motif, appearing on postcards included in a promotional box sent out to mark the occasion. This was followed by an animation for the brand's social media campaign, showing the new store across a 24-hour window as New York City moves and bustles around it.